Tuesday, July 24, 2012


Woah, this is interesting.

I just came across a new product called UNREAL. It's candy unjunked: "UNREAL™ is starting with candy, because it’s the worst offender when it comes to “junk” – corn syrup, hydrogenated fats, GMOs, artificial colors, flavors and preservatives. To “unjunk” means to replace all these ingredients with real cane sugar, real milk, more peanuts, and more cacao." (Per Q&A)
Sounds like a healthier candy bar, no? The website also states, "We don’t consider candy to be “healthy” for you. It’s a delicious treat that we love. What we’ve done is give people a better choice, so that when they go looking for candy, they have the option to avoid the junk."
Bravo. I love the honesty. There is no way to not eat candy, ever. Or chips. Or fast food (think road trip). But it's definitely nice to have options. That is what revamping the food industry is all about!
I can't wait to find this new candy bar and give it a whirl. Unlike other health food products, this is supposed to be more readily available, already selling at CVS and Walgreens and soon coming to other stores such as Ralphs, Fred Meyer, and Target. Woot!
And oh yah, UNREAL came about from a 13-year old. Mad that his dad took away his Halloween candy and that his dad was right about how bad candy is for him, he set out to make the healthiest candy he could. way to go kid! And Tom Brady does their commercial. How cool is that!

No comments:

Post a Comment